Friday, January 21, 2005


Starbucks: Original Business Plan

I'd love to see Starbucks' original business plan:

"Customers stand in line for twenty minutes on their way to work to get a paper cup of hot milk with a splash of coffee, for which they'll pay $3.50. For atmosphere, we'll have a unique colour scheme, from an artist who went on an LSD trip in 1965 and has not yet returned; and, practically every surface will be covered with a sticky residue of spilled coffee and sugar. For seating we offer wooden chairs to remind you of kindergarten, or bizarre armchairs, from which the sitter may need the assistance of a rope to extricate themselves."

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